- You do not own your Facebook page. If Facebook goes down, you go down with it. If Facebook cancels your account, or changes the rules, you suffer.
- Facebook isn’t an effective way to be found in search engines. Google uses the existence of a Facebook page to raise the ranking of your business website, not the other way around.
- Facebook “business” pages offer fewer features than personal pages. And if you try to use your personal page for your business, Facebook can delete your account.
- The most important reason; it’s not professional. If you don’t have a “real” website, you will not be seen as committed to your business’ online presence.
budget websites – common mistakes
Why you should NEVER, EVER design your own website We have been building websites since 1998, and we’ve seen it all. Here we will share what we have learned, and give examples of what happens when people do bad things with their website. “I know a guy who can build my website for me!” Probably the worst thing you could ever do with your website. Would you let a house painter work on your plumbing? Would you let the guy at Radio Shack give you a medical checkup? Then why would you let someone unqualified build a website for your business? If you want to attract new customers, you need to be on search engines like Google. Code has to be installed in the back end of your website to tell Google what search terms to use in listing your site. There are things like keyword density, meta descriptions, sitemaps, backlinks and more that have to be considered. A website built by an amateur might look great (probably not, but more on that below) but it’s like getting all dressed up, then staying at home. Nobody will see you. And you’ll never know, because that amateur probably doesn’t know how to set you up with Google Analytics, so you can follow your website’s visits and other statistics. And besides search engine optimization, does the guy you know have the knowledge to build a website you can edit whenever you want? Does he know how to set up forms, so people can contact each other, when an email isn’t enough? Does he know how to embed a Google Calendar, so people can keep up with your upcoming events? And how will your new website look on a mobile phone? Mobile devices now represent one half of all internet traffic. Plus, now Google will penalize your site if it doesn’t pass the Google Mobile Test. Where does that leave you? “I only need a Facebook page” Put simply, no, that would be crazy. And here are some reasons why: