the facts:

Richmond Media builds all kinds of e-commerce systems, from simple PayPal carts to large WooCommerce systems. But not everybody is going to succeed at e-commerce. And we will make this promise:

We will tell you the truth.

We won’t sell you a product we know won’t succeed just to make a sale. We will use our experience to help YOU decide if e-commerce is right you your business.

our work

You can see examples of our work for both PayPal and WooCommerce. We were honored to be given the opportunity to create a VERY high traffic e-commerce site for Norfolk Southern Railroad. You can see their complex WooCommerce system here. We also created a large PayPal e-commerce website for My Map 4 Success here.

Norfolk Southern    My Map 4 Success

what kind of e-commerce should you choose?

There are a million factors in play when it comes to e-commerce. If you want a website that sells products, we offer two basic types, simple PayPal carts and much more complex WooCommerce systems (although we can configure just about any kind of e-commerce system). The differences between the two are significant. We can take a look at your needs and make a recommendation as to which system is the right one for you.



  • PayPal offers a VERY inexpensive way to sell products online.
  • Customers are generally familiar with how PayPal works, and the process is easy.
  • It is relatively easy to set up, so PayPal websites are much more affordable.
  • You can sell items with different sizes and prices.
  • Shipping and taxes are easy, if your shipping isn’t too complicated.
  • Customers with PayPal accounts can pay with their own accounts, and others can use credit cards.
  • It’s easy to collect your money from PayPal.
  • You can access every inbound and outbound transaction with the click of a mouse.


  • Each product can only have two options (for example, sizes and colors).
  • Each of the options has a maximum of 10 menu items of 30 characters each.
  • In case of a dispute, PayPal can freeze the funds in your account. Their appeals process is rather lengthy.
  • The biggest limitation is for large vendors that tend to sell multiple products in their orders. You cannot designate box sizes (to ship multiple items in the same box to save on shipping costs). This is a very big deal, because it treats all items as having separate shipping costs.
  • Standard PayPal doesn’t offer familiar features like “My Cart” and “Checkout” buttons from the website itself.
  • Putting an item on sale requires you to edit the product on PayPal, then add the new code to your website by hand.
  • When you get over 40 or so products, PayPal can be cumbersome as far as managing the product pages on your website.



  • WooCommerce is amazingly flexible. Pretty much anything you can do in e-commerce can be done with WooCommerce.
  • Products can be listed in multiple categories, given sale prices (with expiration dates!), independent attributes, and more.
  • WooCommerce is the most popular e-commerce system for WordPress, and is specifically designed for WordPress.
  • WooCommerce can track inventory, total sales, sales by date, average order totals, individual customer statistics, designate sale prices by date, apply discounts and has many other great features.
  • WooCommerce doesn’t take a cut of your sales.
  • You can link to other products, suggest products, and
  • Unlimited product attributes, like size, color, material etc., things that define every product.
  • Unlimited shipping and tax options.
  • The biggest advantage for customers is (as mentioned above) the ability to set up box sizes. This allows you to pack multiple items together in boxes, which saves a ton of money on shipping.


  • WooCommerce is very complex compared to PayPal to set up. Things like text link colors don’t automatically use the website’s colors, and have to be set up separately.
  • You need to buy WooCommerce extensions for some options, like different prices for different sizes, custom shipping options, grid based product listings, etc.
  • Woocommerce websites with lots of traffic can be very bandwidth intensive, and can require more expensive servers.
  • By far the biggest drawback is the price to set up and integrate WooCommerce compared to PayPal. To do it right, there is a LOT of programming involved, and adding complex products has a steep learning curve.

As you can see, the choices are very different in both price and the scope of the job. We are very knowledgeable about both systems. Contact us, we can help!